Google Merchant Center Product Feed Generator
Map product data into a tab-separated Merchant Center feed. Check IDs, titles, URLs, currency prices, availability and product identifiers.
CSV, TSV or XLSX in · Destination format out · No account required
1. Add your spreadsheet
Paste a table with column headers, or upload CSV, TSV or XLSX. Up to 1,000 rows per export, 2 MB per input. XLSX uses the first worksheet.
Your rows are processed in this browser. No account required.
How to use this import file
- Map product identifiers and the data required for a basic feed.
- Check prices with currency codes, availability values and public product/image URLs. Supply category-specific attributes when required.
- Download the tab-separated TXT file and upload it as a file data source in Merchant Center. Review diagnostics for policy, category and account requirements.
Supported presets and checks
Basic product feed
Downloads a tab-separated .txt feed, not comma-separated CSV. Additional fields depend on category and target country. This tool cannot verify website prices, media access, shipping settings, product ownership or Google approval.
Up to 1,000 rows · Tab-separated TXT download
Common questions
Will this upload or publish my data?
No. It prepares a downloadable file. Review it and use the destination platform’s import flow yourself.
Why is downloading disabled?
A required field is missing, a value is invalid, or your input exceeds the preset’s supported limit. The builder identifies the source row and column so you can correct the spreadsheet or mapping.
Where are my spreadsheet rows processed?
In your browser. File contents and roster details are not sent to the export tool’s server. Usage analytics record the destination and row count, not your cell values.
Official format reference
Format checked . Independent formatting tool; not endorsed by Google Merchant Center.
Read Google Merchant Center’s import instructions →